Once again DAC has come and gone. Oasys’s DAC presence was
in two parts: inside the suites and the video wall.
Inside the suites the show was almost fully booked. Gary
Smith had recommended Oasys on his DAC must-see list (and, organized in order
of booth number, fortuitously came at the top of the list). In his Monday
morning DAC presentation he talked about Oasys as appearing to be a “real game
changer,” which obviously further helped drive up interest and bring decision
makers to see the demos. There were two demos, the “normal” one about Chip
Synthesis and RealTime Designer’s basic capabilities of synthesizing to placed
gates in extraordinarily fast run-times. And a second demo focused on power
optimization where an entire design is resynthesized after the voltage of one
of its power domains is reduced (so that the unchanged netlist misses timing).
On the video wall were half-a-dozen videos in the style of
the “I’m a Mac, I’m a PC” ads comparing Oasys to Synopsys (no prizes for
guessing which the cool young Mac-like guy was). With consolidation of DAC,
Oasys’s booth had ended up being in one of the far corners, not as good a
location as it had looked on the map when the location was picked. But the
videos were their own draw. Synopsys execs, even Aart, would walk by pretending
not to look, or hold a conversation with Sanjiv while mainly looking over his
shoulder. The videos manage to get the point of Oasys’s superior technology
across while being humorous and in good taste. Click here or on the home page to watch the videos.
Also available as a giveaway for special customers,
EDAgraffiti the book. Except that everyone forgot about them and they remained
boxed up for the whole of DAC. Oh well, remaindered already.