There is a new piece up on EDA DesignLine (I think that’s
how they write it, with a space after EDA but not after Design; when was it
that companies started to write their names like variables in a C program?).
The article is in the usual house style of the websites that
grew out of print where you are meant to maintain the fiction that, despite
being written by the CEO of Oasys, the piece is just an survey of the industry
and doesn’t mention the company by name.
It’s rather off-topic, but there is an interesting article
by Michael Kinsely in The Atlantic Monthly about similar obsolete rules in
journalism, where the journalist isn’t allowed to critique any statement by
someone being interviewed. Instead, to be “objective,” the journalist has to
find someone who has that opinion and present them as taking the contrary
position, despite the fact that you may well never have heard of the person.
Worse, the fact that the journalist works for a brand name newspaper or
magazine may be the only reason to take the article more seriously than
something by a blogger. But when things get technical, the bloggers tend to
know their subjects much better than the supposedly more professional bloggers
Actually I overstated the case about product names. You are allowed one mention
so both Oasys and RealTime Designer (I think I got the spaces right
again
there; when was it that product names...) slip into the final sentence,
if you
read that far.
And you should. I think that this is the best piece Oasys has
written explaining how RealTime Designer works and highlighting just how
dramatically different its results are compared with the usual synthesis
suspects.
Share it with all your friends. Less fun that skateboarding
dogs but more relevant if you are designing large chips and assembling the hundreds of jigsaw pieces of your
chip into something that gets close to the picture on the box that marketing
gave you.